Paper packaging printing planning with the change of packaging use and constantly change, and with the intensification of competition in shopping malls, corporate profits continue to decrease, Paper packaging printing planning has become more and more important.

First, Paper packaging printing planning introduction

Paper packaging printing planning is based on a certain idea of the container shape, decoration, color three to be appropriate treatment, in order to attract people's beauty and attention and conscious creation and operation of the embodiment.

Product Paper packaging printing planning is a packaging planning for the three functions of packaging: maintaining products, facilitating use, and promoting sales.

2. Planning guidelines for Paper packaging printing

The planning criteria of Paper packaging printing are mainly reflected in the aspects of practicality, aesthetics, economy, originality and relevance.

(1) Practicality is one of the fundamental characteristics of planning, the primary consideration is to reflect the function and role of the product, which can be reflected by the information, structure, shape and pattern of the packaging. The function and role of the product are different, and the requirements for packaging planning are not the same.

(2) Aesthetic requirements will be a combination of various factors to plan in line with the characteristics of The Times, national characteristics, outstanding aesthetic packaging product planning. The primary intention of product packaging planning is to establish a good image for the product, so as to achieve the intention of promoting sales, so its aesthetic and beautiful is necessary. Paper packaging printing, as a kind of packaging planning, must follow the requirements of packaging planning

(3) Economy is to obtain the maximum product effect with the least cost input. False appearance is the simplest mistake many businesses make when packaging products, they think that the product needs a rich surface, but excessive packaging will not only affect the sale of products, but also form a high cost of products, is not conducive to the operation of enterprises.

(4) Originality is to grow in a unique style, but not divorced from the society and The Times, in the surface of the ordinary form contains new creation. This is not only about packaging, each item of planning needs to be original, which is a powerful weapon to survive in today's competitive market. A large number of Paper packaging printing has emerged in the market. If you want to be in a favorable position in the competition, you must make your Paper packaging printing unique.

Third, Paper packaging printing planning process requirements

1. Structure planning process

(1) The personnel should understand the nature, shape, size, weight of the contents, the placement method, transportation method, stacking method, storage environment, transportation road and time, as well as the color box type and production information before the planning begins.

(2) After confirming various information, it is also necessary to understand whether the planned color box focuses on the delivery type color box or the sale type color box. The color box for sale belongs to the field of commercial packaging, which focuses on the appearance and image of the color box, and the requirements of the color box printing process need to be considered in planning.

The transport type color box belongs to the field of industrial packaging, and more needs to consider the pressure resistance, shock resistance and other requirements of the color box, and the orientation of the opening and die cutting should be planned on the premise of these. Because of its repeated use, it also needs to take into account the power of the box, as well as the production power of the factory.

(3) When the color box type required for planning is confirmed, the planning work can begin.

2. Decoration planning guidelines

The external decoration function of color box products plays a more and more important role in the marketing of products, it can be said that sophisticated high-level packaging planning is an important part of creating marketing power and enhancing brand image. Decoration planning is the content of packaging visual planning, which refers to the surface planning of packaging, including how to specifically choose colors, graphics, text, trademarks, brands and bar codes, etc., to beautify and promote the intention of products. The planning of Paper packaging printing for sale should follow the guideline of "eye-catching, understanding and favorable impression".

3. Follow-up check process

(1) After the planner hands over the completed drawing to the proofing staff, it is necessary to carefully check the planned color box sample. If the conditions permit, the planning personnel should be directly involved in proofing, so as to improve the planned products in time, especially in the improvement of details is particularly important.

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